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Dickbars and Other Readability Excrement

Isshin

John Gruber in Medium and the Scourge of Persistent Sharing Dickbars: Medium seems to continue to grow in popularity as a publishing platform, and as it does, I’m growing more and more frustrated by their on-screen “engagement” turds. Every Medium site displays an on-screen “sharing” bar that...

Auction theory – reverse auction example

Aden Forshaw

As part of building next generation of adtech marketplaces i try and find & use as many different marketplaces as possible in other industries to see what lessons can be learned from the mechanics, and how it’s users behave. This time it’s home moving platform Anyvan!   AnyVan is a reverse...

Video Ad Tech 2016 Predictions!

Aden Forshaw

There’s a rising tide in Ad spend, upcoming US election, Rio Olympics, European football, users demanding more respect, and new wave of premium inventory coming through – it’s going to be a busy year! Here’s what I hope or expect will happen in video ad tech. Rise of Ad-Supported-VOD (AVOD) over...

Starting An Advertising Business Without Wanting To Kill Yourself

stavrosthewonderchicken

[Originally posted at Medium, mostly because I was curious] My oldest friend and I have just launched a boutique advertising network for independent gaming websites called Eudaimoneers. It’s about the least likely thing that me-of-20-years-ago could have imagined doing. It’s disconcerting, but it...

Talking HTML5 Ads with Ciaran at Exchangewire

Aden Forshaw

Currently the Chrome beta has a setting enabled by default to pause any non-essential (embeds smaller than 530 pixels wide) of Flash movies on a page. Their plan is to make this default in Chrome 45 in Sept when it auto-updates the default Chrome browser. This video discusses the problems this...

Is Ad-blocking the next Adpocalypse?

Aden Forshaw

What’s going on? Viewability is the zeitgeist inside the industry, outside it’s all about Ad-blocking. On desktop there’s very little friction to installing an Adblocker. On mobile there is still friction to root or sideload, but with iOS9 adding new blocking support mobile will grow massively....