Despite all of the incredible television advertising catchphrases that still live in my millennial head, one still has a stranglehold: “The incredible, edible egg.” Yes, yes, television was supposed to rot my generation’s collective brain, but it seems downright healthy compared to the subsequent...
You do it with a campaign that contrasts recent high-profile business failures with evergreen knowledge, wit and expertise. To make the MBA even more relevant than ever we did it in high footfall areas in the most ambitious parts of the city. I’m super proud of this campaign, it’s one of the first...
I deleted my Facebook account three months ago. I’m very glad I did. Here’s why. It started badly… Back in 2007 I was living overseas. Facebook was a great way of keeping in touch with friends and family. A useful platform that was free . And of course the poking; lots of...
Privacy is a fundamental human right. It is the right to control to whom and to what information is shared with others. Privacy protects the criteria used to determine how information is deemed private. Simply put, it’s ones right to keep or share information they themselves deem as private;...
John Gruber in Medium and the Scourge of Persistent Sharing Dickbars: Medium seems to continue to grow in popularity as a publishing platform, and as it does, I’m growing more and more frustrated by their on-screen “engagement” turds. Every Medium site displays an on-screen “sharing” bar that...
I’ve always thought it odd that you can’t tip an uber driver in-app, sure you can give them cash — but who carries that around anymore? I get that they want a friction free experience, but maybe there’s a way to have both. Use the money from you watching Ads on the journey to: 1. Tip...
As part of building next generation of adtech marketplaces i try and find & use as many different marketplaces as possible in other industries to see what lessons can be learned from the mechanics, and how it’s users behave. This time it’s home moving platform Anyvan! AnyVan is a reverse...
There’s a rising tide in Ad spend, upcoming US election, Rio Olympics, European football, users demanding more respect, and new wave of premium inventory coming through – it’s going to be a busy year! Here’s what I hope or expect will happen in video ad tech. Rise of Ad-Supported-VOD (AVOD) over...
What the Eudaimoneers is meant to not be: badvertising. Just another single-serving wonderchicken industries site that (as well as being a kind of sub-rosa promotion), makes me giggle, and making myself giggle is something I try to spend at least an hour or two a day doing.
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[Originally posted at Medium, mostly because I was curious] My oldest friend and I have just launched a boutique advertising network for independent gaming websites called Eudaimoneers. It’s about the least likely thing that me-of-20-years-ago could have imagined doing. It’s disconcerting, but it...
Currently the Chrome beta has a setting enabled by default to pause any non-essential (embeds smaller than 530 pixels wide) of Flash movies on a page. Their plan is to make this default in Chrome 45 in Sept when it auto-updates the default Chrome browser. This video discusses the problems this...
What’s going on? Viewability is the zeitgeist inside the industry, outside it’s all about Ad-blocking. On desktop there’s very little friction to installing an Adblocker. On mobile there is still friction to root or sideload, but with iOS9 adding new blocking support mobile will grow massively....