de en es fr nl pl pt sv zh

ipo

$5 millionaire for a week: riches to rags in the startup world

Alan Johnson

For a few brief moments, my stock holdings in my former employer were hypothetically worth $5 million. This is the wild story of how I realized less than 1% of that value. I’ll be pretty specific about some of the numbers, because equity compensation is a mystery to most people. Until I went...

Customers Love Free Stuff … But That’s Not Your Problem

bgurley

“As they say in poker, ‘If you’ve been in the game 30 minutes and you don’t know who the patsy is, you’re the patsy.‘” Warren Buffet, 1997 Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or...