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AI Flow - theory of constraints

Marcus Hammarberg

AI is arguably one of the biggest paradigm shifts in the digital product development industry ever. Even if it stopped right now with Fable 5, we still would have changed so much that the before feel like a distant past. Writing the code by hand? Please... A discussion with a friend, that works...

AI Flow - a thought on throughput

Marcus Hammarberg

The world of digital product development has changed forever with the advent of AI models like Opus (that was the first to make me realize this). In fact, many other industries have also changed, but I’m going to stick with what I know. And ever since I started to realize that code will be...

New LinkedIn profile … story

Marcus Hammarberg

Over the years I have grown tired of the tightness in how we talk about our jobs, achievements and careers in general at LinkedIn. I poked a bit of fun to it by writing a different type of profile section. Being a Swede I find it really embarrassing toothing my own horn, so I made up a story...

Faster feedback and its implications

Marcus Hammarberg

I have been thinking a lot about faster feedback my entire life. In short, this is one of the drivers behind just about anything related to agile software development, product-led development. Changing our ways of working to enable faster flow is the guiding star for continuous improvement in...