Thomas Petersen
Facebook and Twitter seems to be unbeatable and companies are feeling the pressure to establish themselves in the social space to get a piece of the traffic pie. But is the price of traffic really worth the trade-off? Whether you’re a newspaper, publicly traded on the stock exchange, small...
Thomas Petersen
The words metaphor and intuitive are often used in UX. They are the metrics we use to judge the quality of a solution. But is this quality really as universal as we might like to believe? Let me introduce you to my mom. (Insert random “yo’ momma” joke here) Some years ago I needed a […]
Thomas Petersen
We must evolve our understanding of branding. Too long have companies and their agencies been treating values as if they are merely words to play around with. In this next decade, discount brands will be judged on their ability to be what they claim they are. But before I get into what that mean,...