Paul Wallbank
Iconic Australian italian food brand Leggo’s has been accused by the ABC of mislabelling Chinese produced tomato paste as being Australian or Italian made. Worse, the tests indicate the products were produced in Xinjiang, where – if the allegations are true – it’s highly possible forced labour was...
Paul Wallbank
Recently I launched a little social media experiment, The Comms Minute. The accounts – on YouTube, LinkedIn, Tik Tok and Instagram – are quick sixty second (ish) clips on my thoughts about comms, media, management and business. Each one is pretty much a hot take on my part as I’m walking around –...
Paul Wallbank
It’s always tempting to think you can change an organisation’s culture, particularly when it comes to comms. The comms team is particularly prone to believing perceptions can be changed. After all, isn’t messaging our speciality? Sadly, the market’s or community’s perception of an organisation is...