Paul Wallbank
“Show me the incentive, I’ll show you the outcome” is one quote the late Charlie Munger, Warren Buffett’s long standing business partner, will be remembered for. While Charlie was applying this to human behaviour, particularly in business and sales, a recent Stanford University paper reported by...
Paul Wallbank
It’s always tempting to think you can change an organisation’s culture, particularly when it comes to comms. The comms team is particularly prone to believing perceptions can be changed. After all, isn’t messaging our speciality? Sadly, the market’s or community’s perception of an organisation is...
Paul Wallbank
Consulting firm Deloitte is in the doghouse after being exposed for using AI tools to prepare a report for the Australian government. The consulting firm is to begrudgingly give back part of its $440,000 fee after the report was found to contain numerous AI-generated errors including references to...