Adam Horne
You do it with an old-school email strategy to hit up people with the latest stuff to hit Adidas in Australia. And you make sure that you only give them content and products they’re interested in. You also need to trust your data and the insights they give you. And you need to make it a surprise...
Adam Horne
You do it with a loyalty program based on their needs, interests and usage patterns that fits all kinds of Aussie lifestyles. And you give it to every customer, no questions asked. I did this as a freelance project working as Creative Director with the team at Epsilon in Australia. // Source
Adam Horne
You create printed booklets that use Layar augmented reality, to give people a hybrid experience. Because by closing the gap between the offline and online worlds, we made it quick and easy for folks to view deeper and richer content on their smartphones. This is a project I did as Creative...
Adam Lynch