A short case study on building a custom browser tool for an online store, and the increased e-commerce sales it produced by putting a price advantage in front of buyers. A fair number of online stores are in a lucky but frustrating position: they’re genuinely cheaper than their competitors and...
With the integration of ChatGPT into Microsoft products, are we seeing the rise of Clippy 2.0 (the old Microsoft Office Assistant paper clip)? Will it go better this time? Clippy 1.0 Clippy was a virtual office assistant in Microsoft office from 1997. A “cute” animated character that...
I was just watching a CNBC news item on the success of Dick’s Sporting Goods (DSG): Why Dick’s Sporting Goods Succeeded When Sports Authority Failed. One of the reasons given for their success was their ability during COVID to get in-store pickup live in 2 days, which helped them sell...
Karen Baker posted on LinkedIn about what ecommerce platforms need to succeed. Here are my Memorial Day musings for your entertainment. Support not Kill Let’s start with a controversial topic! One comment left on LinkedIn was the solution should support, not kill, existing products in the...