Stan Hieronymus
The link. The paragraph: I got seduced by the rescue narrative. Everyone did, I think, or at least a lot of us did. We inherited the gospel: Prohibition broke American brewing, consolidation made it bland, Fritz Maytag saved Anchor in San Francisco in 1965, Jack McAuliffe opened New Albion in...
Stan Hieronymus
The link. The paragraph: This was the first time when I thought: has science gone too far? Has non-alcoholic Helles been optimised so much in an attempt to make it as clean-tasting as possible, that it has actually lost some of its character as a beer? It still tastes like a beer, don’t get me...
Stan Hieronymus
The link. The paragraph: “If we called it DC Brau Light Lager, it’s not going to sell, because I’ve learned that there’s automatically a bias against craft beer in a large part of the population,” (CEO Brandon) Skall said.
Stan Hieronymus
The link: The paragraph: Part of this shift was driven by consumers discovering products they didn’t enjoy. In other cases, drinkers simply developed a clearer understanding of their preferences. The result was a return to familiar styles, including lagers, pale ales, and traditional IPAs. h/t...
Stan Hieronymus
The link. The paragraph: There is no easy way to read it.* I’m not reading it in the bath, it’s hard work in bed, and did I take it to read on my long journey to Utrecht? Did I bollocks! No way am I lugging it around either. So reading it something that can only be done by setting aside time in...