Paul Wallbank
“Show me the incentive, I’ll show you the outcome” is one quote the late Charlie Munger, Warren Buffett’s long standing business partner, will be remembered for. While Charlie was applying this to human behaviour, particularly in business and sales, a recent Stanford University paper reported by...
philipjkerr
Cambridge publishes a series of short academic titles called ‘Elements’. There are dozens of them and, for a few weeks only after publication, they can be freely downloaded in pdf format. They vary in quality. Some are very useful. For others, the quality is commensurate with the price you pay....
philipjkerr
The British Council likes innovation. For over 20 years they have been handing out ‘ELTon’ awards to celebrate ‘innovation in English language teaching and learning’. Last year, to mark their 90th anniversary, they organised the ‘ELTons Festival of Innovation’. As part of this, they produced a...
admin_ahijazi
[The Prometheus Shot – E014 :: Disney – How to Create Markets out of Imagination & Culture ] This post is part of the Prometheus Shot series. Disney transformed storytelling into a logistical and emotional empire.. How did this happen? Who is Walt Disney, and what is Disney, really?What can...
philipjkerr
Much of the language we use is metaphorical. These metaphors both shape and reflect the way we think. Often, as in the preceding sentence, they give agency (a human attribute) to non-human entities, they give architectural form to abstractions and make them appear visible. We struggle to function...
Aanand Madhav - Writing
Personalize your WordPress site by ad campaign using PHP and UTM parameters, no plugins. Deliver tailored messaging that lifts engagement and conversions.
philipjkerr
If you were watching the 2024 Qatar World Cup, you may have noticed the brand Byju’s, among the list of official corporate sponsors alongside Visa, Adidas, Coca Cola and McDonald’s. You may have also noticed the pitch-side adverts for Byju’s, which flipped to read ‘The Future of Learning’. You may...
philipjkerr
Technology (which usually means AI these days) and inclusive practices in education are being linked with increasing frequency. Earlier this year, the IATEFL Learning Technologies SIG organised a pre-conference event at the annual IATEFL fair entitled ‘Researching and promoting inclusive language...
aharoni
It sometimes happens in people’s lives that someone tells them something that sounds true and obvious at the time. It turns out that it actually is objectively true, and it is also obvious, or at least sensible, to the person who hears it, but it’s not obvious to other people. But it was obvious...
philipjkerr
My attention was recently drawn (thanks to Grzegorz Śpiewak) to a recent free publication from OUP. It’s called ‘Multimodality in ELT: Communication skills for today’s generation’ (Donaghy et al., 2023) and it’s what OUP likes to call a ‘position paper’: it offers ‘evidence-based recommendations...
Evan Hamilton
Category creation is one of the highest risk/reward plays in business. It can help your business stand out in the crowded software market by avoiding the crowded paths, it can help you create rabid evangelists for whom you’re the first company to truly see them, and it can help you access new...
Wim
Every product has a number of major “launch moments”. For example, announcing the availability of a beta version. Or launching the full version to the public. Everyone working on web apps will be familiar with launch days on Product Hunt, Hacker News, and so on. Whatever industry your product is...
Jonathan
Engineering students often learn all the technical details behind the engineering jobs we begin after graduation. Unfortunately, they rarely learn business aspects behind their roles in companies including marketing and sales. One aspect that students rarely learn is the importance of marketing...
Heather
If we choose to see our customers as human beings with hearts and emotions, rather than a set of statistics, we'll get to the heart of what people REALLY want. If we can fathom that, then the way we communicate to our customers is much more nuanced, more human and more caring. This is marketing...
Heather
When you bring something you care deeply about to others, and share it with them, you're a marketer. The post Everyone is a marketer appeared first on Write Approach Marketing.
Heather
If we want to do marketing we're proud of, we have to understand the change we seek to make and find the people who want to take the journey with us. It's all about our purpose. The post Better marketing – first things first! appeared first on Write Approach Marketing.
Heather
Finding out WHO you need to reach, what matters to those people and sharing your story with them is the way to see change happen. And that is called marketing. And I can help with that... View post to subscribe to site newsletter. The post 12 months on appeared first on Write Approach Marketing.
404PF
“The biggest, loudest, most red, most read Anti-McDonald’s extravaganza the world has ever seen.”
404PF
A clever marketing ploy by Universal, this site is meant to bolster interest in the movie The Lost World. You can also search through John Hammond’s office.