de en es fr nl pl pt sv zh

conversion rate optimization

No, you most probably don’t know what p-values and confidence intervals mean (but don’t feel bad about it, you can just do Bayesian instead)

Maximilian Speicher

Tales of Design & User Experience (ToDUX) #16 ⁂ Dear readers & friends, Studies have shown over and over that even professional researchers (including statisticians!) can’t correctly interpret a confidence interval or a p-value most of the time. Then, how could you expect the...

On Properly Measuring User Experience

Maximilian Speicher

Tales of Design & User Experience (ToDUX) #11 ⁂ Dear readers & friends, The third, and final, article of my series on UX measurement, “Seven heuristics for identifying proper UX instruments and metrics,” has been published on the ACM Interactions blog. It all started with a...