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product management

On Properly Measuring User Experience

Maximilian Speicher

Tales of Design & User Experience (ToDUX) #11 ⁂ Dear readers & friends, The third, and final, article of my series on UX measurement, “Seven heuristics for identifying proper UX instruments and metrics,” has been published on the ACM Interactions blog. It all started with a...

A Very Short History of Product Management & Stewart Brand’s “Access to Tools” Philosophy

Maximilian Speicher

Tales of Design & User Experience (ToDUX) #9 ⁂ Dear readers and friends, I hope this issue find you well. In today’s newsletter, I want to focus on two things: A new article about product management. Stewart Brand’s “Access to Tools” philosophy and how I want to use it for this...

Do your metrics make you feel uncomfortable?

Duncan

A while ago a client asked me into their office. “Do you think you can help us set our mobile strategy for our the next version of our app?” When I looked at the reporting that was being generated it was all but meaningless. They were what is well coined as ‘vanity metrics’, created to make...