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startup culture

Book: The Book of Elon, Company Building

apicardami

The Book of Elon: Company Building What does it take to build a company that can do hard things well? In The Book of Elon, Eric Jorgenson captures a philosophy of company building rooted in truth, engineering, intensity, and useful work. This post highlights ideas on frontline leadership,...

Book: Shoe Dog, Phil Knight

apicardami

Shoe Dog: Building, Competing, and Creating with Purpose What does it really mean to compete, to negotiate, to build culture—and to fail well? In this post, Phil Knight’s Shoe Dog offers an unfiltered look at work as play, business as craft, and ambition as something bigger than money. The goal...