Adam Horne
You do it with memes and stuff they’ll get a little LOL from that gently reminds them of the Lion brand. This stuff rolled out across all international markets on Facebook, Instagram & Twitter. To considerable success. // Source
Adam Horne
You do it with a campaign that contrasts things right in front of us all the time, like our smartphones, with things in front of us that we forget to check. Like our breasts. We rolled out the campaign using #HandsOn to more than sixty markets globally across TV, social, and owned media to...
Adam Horne
How do you encourage people to eat Cini Minis all year long and to get more flavour from their breakfast at the same time? You do it with a social video campaign that promotes warm milk as the key to unlock the most flavour from your Cini Minis. These videos ran their little hearts out on Facebook...
Adam Horne
Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. And you target it to all the screens that 17-22 year old kids spend time on. We shot this in an old aircraft hanger in Kiev, Ukraine in an apartment that we build...
Adam Horne
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