Adam Horne
This video argues yes, drawing parallels between the hostage’s adaptation and our own relationship with addictive, algorithm-driven platforms. It’s a perspective that clarifies the present problems and emphasizes the critical need for alternatives like Logcast. We even wrote a pretty comprehensive...
George Trifonov Blog
Secure Decommissioning of IoT Devices: Lessons from Recycling my home MXChip Development Board project The rise of IoT (Internet of Things) devices has revolutionized industries and personal lifestyles, making connectivity ubiquitous. However, the rapid proliferation of these devices also...
Adam Horne
You do it with words as clean and as sharp as George himself… A project I worked on with the teams at McCann Paris & McCann New York. I was responsible for the writing and design of the campaign website and the teaser campaign. // Source
Adam Horne
You do it with a campaign that contrasts things right in front of us all the time, like our smartphones, with things in front of us that we forget to check. Like our breasts. We rolled out the campaign using #HandsOn to more than sixty markets globally across TV, social, and owned media to...
Adam Horne
Well you could launch a record label and do a photoshoot with the first band you sign – “Cut off Your Hands”. That would be a pretty rock ‘n roll start. Here are some magazine ads that ran for the campaign. This is a project I worked on at The Furnace in Melbourne, Australia. I worked on this is...
Adam Horne
Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. And you target it to all the screens that 17-22 year old kids spend time on. We shot this in an old aircraft hanger in Kiev, Ukraine in an apartment that we build...