Levi’s: Americana
Adam Horne
You do it with an Americana themed costume party and build a campaign from the results. That allowed us to explore all subcultures, all at once, all in 12 hours, all in front of the camera. Source
campaign
Solo: Beach Cricket
Adam Horne
You do it by showing a couple of mates using their sandpit, barbecue and clothesline to train for beach cricket and pursue sporting glory. This run all summer on TV in Australia and it turned out to be the most success summer promotion Solo had ever ran. I worked on this as Art Director with...
Berghs: Yes! And…
Adam Horne
With an online festival built from the ground up to explore excellent student work, discuss exciting trends and themes around communication industries, and to hang out and enjoy a bunch of entertainment. How we got here Thanks to Coronavirus, 2020 has been a pretty strange year. It means that...
MotoGP: Storm the Island
Adam Horne
With a montage of the biggest thrills and spills from the previous Grand Prix and a call to “Storm the Island”. You also plaster the town in posters in the weeks before the event. Then, it pretty much sells itself… I did this with Jess Harold (Creative Director) and Royce Akers (Copywriting) at...
Nestlé Lion: Wild Party
Adam Horne
Well, you start with a girl in a sumo suit at a costume party and you end up with a massive campaign launched in more than 35 markets. And you target it to all the screens that 17-22 year old kids spend time on. We shot this in an old aircraft hanger in Kiev, Ukraine in an apartment that we build...
Nestlé Fitness: Teach Yourself
Adam Horne
You do it by showing your better-self leaving the body and making small but powerful adjustments to body language. So we made a social-only campaign to drive people to a richer collection of body language tips on the Nestlé Fitness website. I worked on this campaign at with Bertrand Gruyer at...
The Baltimore Undermountain Dungeoneering Society pt. 1
Etna
I'm a performing musician in the eastern United States, so every now and then I get to try my hand at making flyers. I've also connected with a large amount of people thanks to gigging and podcasting, and many of them play some sort of tabletop RPG (usually D&D.) So, I wanted to kick something...
Not My OSR! We Are The Old School Revolution
Etna
An opportunity surfaced to talk about how our campaign differs from the common notions of old school play, so I figured I'd use it as a springboard to publish some thoughts about our campaign in 2023.A recent PBS Newshour posting by journalist Christopher Thomas had an interesting bit about the...
The Progression of Parn pt. 4 - Random Encounters
Etna
The theory here is that certain encounters won't exist off of the roads, or at night, and the modifiers should reflect that.Parn wilderness encounters - roll d20 -Add +5 to the roll if you are not on a road.Add +5 to the roll if the encounter happens at night.Add +1 to the roll for every mile away...
The progression of Parn pt. 3 - New World Map & Gygax 75 thoughts
Etna
I've been reading through the Gygax 75 project and thought maybe it's best if some of the Parn information is presented here via that format. You'll notice that the "the concept" is mostly kept to the DM, so we'll start off with the week two plans -- "the surrounding area."As discussed in the...
A look into the progression of Parn pt. 2 - The Deities
Etna
Parn was initially conceived with Dungeons and Dragons 3.x in mind, so our first ideas for cosmology -- specifically religions -- were to fill in each part of the alignment grid with an appropriate deity. We had a couple of ideas that we felt really strongly about, and a couple more just to kinda...
A look into the progression of Parn, pt. 1 - The Map
Etna
My partner and I started trying to flesh out Parn in 2012. The goal was to have a persistent campaign world shared between all of our OSR games. In the first incarnation, the game was a single PC game run for my partner, who at this point played Camelia, a half-elf Bard. We generated characters,...